who owns 818 tequila

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What is 818 Tequila?

Feb 22, 2021 · 818 Tequila Owner: Reality Star Kendall Jenner Is Behind the Brand. If there is one family that knows how to seize every opportunity thrown their way, the Kardashians easily take the top spot. We’ve seen the famous family step into the fragrance, fashion, and makeup …

What is the difference between 818 and Casamigos Tequila?

May 07, 2022 · 818 Tequila is an addition to the many celebrity tequilas. It is pure agave with Norma Oficial Mexicana number (NOM)1137. NOM 1137 will trace you back to La Cofradia distillery, located in Jalisco, Mexico. It is where the agave syrup was processed. They turn …

Does Kendall Jenner drink 818 Tequila?

May 18, 2021 · Award-Winning 818 Tequila Founded by Kendall Jenner to be Distributed by Southern Glazer’s Wine & Spirits. The 818 portfolio includes three variations: 818 Tequila Blanco; 818 Tequila Reposado …

Where is Mamitas Tequila?

May 18, 2021 · About 818 Tequlia. 818 is an award-winning, hand-crafted tequila brand committed to uplifting the women and men who make it, founded by Kendall Jenner.

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Image Credit: Tequila 88 Anejo 750ml – www.oldtowntequila.com

Did Kendall make 818 Tequila?

In February 2021, Kendall Jenner announced the launch of her tequila brand, 818. Her announcement, which she first made on Instagram, was met with both praise and criticism from fans, family, and followers.

Who is suing 818 Tequila?

ClipBandits argues that in its newly-initiated lawsuit that in May 2021, 818 promoted its tequila “as a virtual product that could be purchased on the mobile app game of Kendall Jenner’s sister: Kim Kardashian Hollywood.” However, ClipBandits alleges that “the image that 818 used in the app was of a bottle of [its] 512 …Feb 21, 2022

Why are Kim and Kendall being sued?

Kendall Jenner’s tequila brand accused of ‘blatantly’ copying Tequila 512 in lawsuit. The lawsuit alleges that the branding is so similar that an image of Tequila 512 was mistakenly used in Kim Kardashian’s mobile game instead of Jenner’s 818 Tequila.Feb 18, 2022

Who owns 818 vodka?

star Kendall Jenner
SUPERMODEL and reality star Kendall Jenner launched her own company in the spirits world. Her new tequila brand, 818 tequila, was her first solo business venture outside of modeling.
Image Credit: Tequila

Who makes 818 tequila?

Award-Winning 818 Tequila Founded by Kendall Jenner to be Distributed by Southern Glazer’s Wine & Spirits. Southern Glazer’s Wine & Spirits (Southern Glazer’s)—the world’s preeminent distributor of beverage alcohol—today announced that it has signed a national alignment agreement with 818, the award-winning, hand-crafted tequila brand, …

What is Jenner’s company?

As part of a new generation of female entrepreneurs in the spirits industry, Jenner wants to create a company focused on producing tequila that appeals to a fresh generation of tequila drinkers, interested in a more casual, social, natural experience and produced by a distillery that places a high priority on social responsibility.

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818 Blanco Review

What sticks out to me most while smelling 818 Blanco was the immediate vanilla scent that is accompanied by notes of agave and alcohol. While 818 does not list vanilla as an aroma one might expect to get from their blanco – it’s most certainly at the forefront of this tequila. The tequila is rested in oak barrels where the vanilla is introduced.

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The Bottle

As someone who falls perfectly into 818’s ideal consumer profile – I love the packaging and design on this bottle. However, I will also recognize that the label’s design is very trendy and in tune with Gen-Z and Millennial style for 2022.

How To Enjoy 818 Tequila

While sipping this type of tequila neat or on the rocks isn’t always the typical way to enjoy this tequila, I am all for sipping 818’s sweet vanilla blanco. It pairs perfectly with grapefruits and other citrus fruits making it the ideal tequila to enjoy on the rocks with a fresh squeeze of your favorite citrus.

Final Thoughts

Overall I really enjoyed and was pleasantly surprised by Kendall Jenner’s 818 Blanco Tequila. There is a great versatility in it which is something that can’t be said for every celebrity liquor or tequila. The ability to taste delicious both in a cocktail, with fresh juice, and on its own shouldn’t be overlooked – much like the 818 Blanco Tequila.

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About 818 Tequila Brand

New to the market 818 Tequila positions itself as a sustainable brand – notably, their distillery does not use any fossil fuels, running on solar power and biomass. Its ingredients are sourced from local, family-owned farms in the Tequila Region.

Mamitas comes from the same people who brought us Four Loko

Remember Four Loko? The fruit flavor 12% ABV malt beverage that everyone born between 1975 and 1995 has a story about? It came in magnum sized cans and included caffeine, ginseng, taurine, and your recommended daily allowance of amphetamine (not really, but, yeah, that stuff slapped).

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Mamitas began development in 2019

Though Catalina tells us the marketing push for Mamitas has really begun in earnest this spring, Phusion began dreaming the stuff up in 2019. “We saw what was starting to happen with the seltzer trend, and we saw what the tequila market was doing too,” Catalin says.

Image Credit: Buy Local New Mexico Tequila | Tequila, Beer case, New mexico

Mamitas is named after a famous beach in Mexico

While Mamitas the canned tequila drink wasn’t a household name, the beach it was named after was a little more famous. The stretch of sand on the north side of Playa del Carmen is also home to the legendary Mamitas Beach Club, a sort of see-and-be-seen day party hotspot.

There’s not one specific type of tequila in Mamtias

Tequila snobs can go on at great length about the terroir of the Tequila region of Mexico, and why single-origin tequila is a little like the Mexican equivalent of drinking single malt whiskey.

Brody Jenner got involved because of a friendship in the company

Every good alcoholic beverage launch can use a little celebrity cache to get itself off the ground. And Mamitas was no different. The brand was looking for ambassadors, and through happenstance, it turned out The Hills and Keeping up with the Kardashians star Brody Jenner was good friends with Phusion Projects’ creative director.

Image Credit: Buy Local New Mexico Tequila | Tequila, Beer case, New mexico

Brody Jenner is more than a spokesperson, but less than a full owner

Brody Jenner might be the face of Mamitas, but Phusion VP of Marketing Sam Catalina was very clear that he’s not a full-fledged owner of the brand. So don’t look for him to be selling the stuff for a billion dollars any time soon. That said, he’s also not just a face to throw into advertising campaigns.

Mamitas has a partnership with Barstool Sports too

In addition to bringing Brody Jenner onboard, Mamitas has other marketing partnerships with names that might not be as big as Jenner’s, but still garner an audience.